Courageously caring

In Egypt, we’ve achieved great success and brand recognition in corn and sunflower oils, as well as in personal care. Industrial raw materials and packaging are also growing sectors. Our Crystal brand corn and sunflower oils presently command a 60% share of the Egyptian market, whilst our toilet soap, laundry bar and detergent brands such as Oxi, Saba, Juliet and Soft Silk are also extremely popular here.