Putting people at heart
In the 1970s, we built foundations in manufacturing. Soon, we combined these capabilities with consumer understanding to create our own brands.
Evolving in harmony
HSA Group has become a pioneer and significant trading power across the Middle East and Africa region, expanding into South East Asia and Europe. This laid the foundations for the development of HSA Group, which is now one of the largest companies in the Middle East. We pride ourselves on the excellence of our manufacturing operations and reliability of our distribution network. This means that we can continue to deliver our quality products and services loved by many. Our brands such as Abu Walad Sandwich Biscuits, Crystal Oils, Luna, Teashop, and Avena, are loved and trusted by people across many generations.
Nothing less than the best
Over the years, we have become leaders across many industries thanks to our deep understanding of the way of life and daily needs of our customers around the world, in times of both prosperity and crisis. We deliver our much-needed products and services to millions every day, ranging from household products to healthcare essentials.
A selection of our products
We deliver our much-needed products and services to millions every day, ranging from household products to healthcare essentials. Here's a selection.
Pushing for perfection
Our focus on excellence and social purpose has rightly positioned HSA Group as a partner of choice to international household names such as Unilever, Mondelez, Ford, Pfizer, Novartis, and other leading companies. In our core categories, such as biscuits, dairy, ghee and soap, we are recognised for our deep understanding of the markets we serve, the scale and reliability of our distribution network and the quality of our manufacturing operations. This allows us to continue innovating, leading and continuously improving to deliver world-class and trusted products and services.
Discover our brands
And there's more to come
Today, we export our brands to over 87 countries around the world. But we're not stopping there. We aim to reach further, growing local production capacity to meet growing, global demand.